Polling and focus groups: the importance of measuring public opinion on your issue

In light of recent changes by Facebook/Meta, targeting specific demographics for ad campaigns has become more challenging. However, there's a silver lining: custom list building. At Digital Advance, we've harnessed this technique to precisely reach engaged users who align with your organization's goals.

Whether Facebook users realize it or not, millions of dollars are being spent to influence their ideas and now details on who is paying for that influence is public